Second Avenue Learning presents at National Preservation Conference


ROCHESTER, NY–Second Avenue Learning will present the framework for a new simulation game and educational outreach program, Historical Friction, in collaboration with The Landmark Society of Western New York on Friday, November 1st at the National Preservation Conference in Indianapolis, Indiana. The program, which has been piloted in Rochester, New York, is targeted at historical societies and preservation centers. The game was designed to mirror the process that a preservation team would embark upon when deciding next steps for a historical structure—taking both financial realities and public opinion into consideration. Preservationists will be able to enter the specifications of actual properties into a wizard within Historical Friction, which will yield actionable data. This tool will simulate the decision cycles that are required of planners. Caitlin Meives, Preservation Planner at The Landmark Society of Western New York put it simply: “Any historical society who sees this is going to want this”.

Second Avenue Learning Vice President of Development and Delivery, Stephen Nazarian, will speak on behalf of the company at the National Preservation Conference; “we are very excited to be able to present this groundbreaking program to a national audience—our hope is that it will be as well received as it has been in Rochester”. The demo version of the game has three rounds, and the full release will have seven, allowing historical societies to anticipate the implications of various strategic decisions, maximize chances of success and ultimately maintain a positive public image and stay on budget. The program will be available for purchase in spring, 2014.

About The Landmark Society: In its 75th year, The Landmark Society of Western New York, Inc. is one  of the oldest and most active preservation organizations in America, serving nine Western New York counties. Formed in 1937, The Landmark Society continues to protect the unique architectural heritage of our region and promote preservation and planning principles that foster healthy, livable, and sustainable communities. The Landmark Society is supported in part by the New York State Council on the Arts with the support of Governor Andrew Cuomo and the New York State Legislature.

About Second Avenue Learning: Founded by educators and gamers, Second Avenue Learning provides custom development and managed services to education technology clients such as Pearson, McGraw-Hill and W.W. Norton. Second Avenue builds effective, interactive learning products, both proprietary and client-facing, that are innovative, pedagogically accurate and visually compelling. Second Avenue applies expertise to innovate the learning process, and understands that technology serves as a critical enabler to achieve fully customized learning environments and unlock the potential of all students. Our team takes a synergistic approach to all work, and includes subject matter experts, programmers, artists, learning designers, quality analysts and project managers. Here at Second Avenue, we create alternative learning paths and challenge the status quo. It is time to reimagine learning.


For Press:

Emma Bliss